The good times seem to be rolling at last, at least according to agency trade body the IPA’s latest Bellwether survey of UK adspend. Interestingly, main media showed the biggest growth at 11.7 per cent, overtaking internet which languished (relatively) ...Read More »
New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that minor in years to come and – according to a new report from the IPA – it’s time advertisers woke ...Read More »
The Q4 2013 IPA Bellwether Report shows a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history. The report, which has been conducted on a quarterly ...Read More »
More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?
***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with a bit of wit and irony, which is much needed these days. Who’s the girl? I don’t know if ex-Mother ...Read More »
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that a fifth of agencies ...Read More »
The UK coalition government, which has managed to get its communications knickers in a fine old twist, is having a belated go at sorting things out with the formation of a new ‘centralised’ Government Communications Service. This, presumably, takes on ...Read More »
The IPA’s ever efficient press office sent me a note yesterday advising me to look out for the latest edition of its Bellwether Report, due to be unveiled on Thursday. Forewarned is forearmed they say; and I shall dutifully write ...Read More »
ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery
The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK government intervene. We might politely remind these optimistic souls that governments of all hues have been loudly proclaiming their commitment ...Read More »
Whoever said advertising was a young person’s business? The conventional wisdom is that at 40, most ad executives would be advised to investigate a second career. And at 50, they’ll be positively clapped out and have “post-economic” freedom foisted upon ...Read More »