Tag Archives: ipa

It’s not true that Britain’s ethnic minorities don’t spend, behave the same as whites and are too hard to target. So says the UK IPA’s latest report on ethnic diversity published today on which examines the rapidly expanding multicultural landscape ...

Well that’s the logical conclusion from this story which appeared on Brand Republic last week, which I only caught up with today. Apparently one of the contenders lost its homework so the process has been delayed. Here’s the story. In ...

The UK’s agency trade body the IPA has chosen the first winners of its IPA/Metro Creative Pioneers Challenge, a bid to get more new entrants into the creative and digital media industries. There are 87 successful candidates. Of the successful ...

948 people have entered the IPA/Metro Creative Pioneers Challenge, the nationwide search to offer 300 young people employment opportunities in the creative and digital media industries around the UK. One hundred companies have united behind the initiative, including Twitter, Aardman ...

Havas-owned Arena Media has been commissioned by the UK’s agency trade association the IPA to create TimeScape, a new visualisation tool for the fourth wave of its TouchPoints research – a comprehensive insight in to how Britain is consuming media. ...

The UK’s IPA, which represents advertising, marketing and media agencies, has formed a partnership with Sponsors for Educational Opportunity (SEO) London, a not-for-profit organisation focused on improving access into the most competitive professions for students from under-represented ethnic minority backgrounds. ...

And when the opportunity arises you’ve got to make the best of it. Which both Nicola Mendelsohn, boss of Karmarama and president of UK agency trade body the IPA, and the sainted Sir John Hegarty (pictured) both did this morning ...

The media pitch hasn’t changed but it should (writes Graham Brown). Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too ...

UK marketing budgets were revised up in the third quarter of 2011, with 21 per cent of companies raising spending while 17 per cent reduced it, according to the latest UK IPA Bellwether report by Markit Economics. But it’s still ...