Tag Archives: ipa

Stop treating ethnic groups in Britain like minorities says new IPA report

It’s not true that Britain’s ethnic minorities don’t spend, behave the same as whites and are too hard to target. So says the UK IPA’s latest report on ethnic diversity published today on which examines the rapidly expanding multicultural landscape ...

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UK’s IPA chooses first Creative Pioneers recruits

The UK’s agency trade body the IPA has chosen the first winners of its IPA/Metro Creative Pioneers Challenge, a bid to get more new entrants into the creative and digital media industries. There are 87 successful candidates. Of the successful ...

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IPA Creative challenge pulls in over 900 entries

948 people have entered the IPA/Metro Creative Pioneers Challenge, the nationwide search to offer 300 young people employment opportunities in the creative and digital media industries around the UK. One hundred companies have united behind the initiative, including Twitter, Aardman ...

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Arena Media develops new TimeScape tool for IPA UK media consumption research

Havas-owned Arena Media has been commissioned by the UK’s agency trade association the IPA to create TimeScape, a new visualisation tool for the fourth wave of its TouchPoints research – a comprehensive insight in to how Britain is consuming media. ...

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UK’s IPA agency trade body launches campaign to recruit more non-white adfolk

The UK’s IPA, which represents advertising, marketing and media agencies, has formed a partnership with Sponsors for Educational Opportunity (SEO) London, a not-for-profit organisation focused on improving access into the most competitive professions for students from under-represented ethnic minority backgrounds. ...

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Graham Brown: media clients could do better and save money if they took a hard look at their existing arrangements before pitching

The media pitch hasn’t changed but it should (writes Graham Brown). Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too ...

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