Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is not immune from this stasis. That’s the message from the IPA’s latest quarterly Bellwether survey of the UK industry anyway. ...
Read More »RKCR/Y&R celebrates BBC’s 90th, IPA rages at UK government, Droga5 debuts for Coke Zero
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t ...
Read More »GPS ad agency jury hides behind gobbledygook
UK ad agencies and trade body the IPA are appealing against the Government Cabinet Office’s recent shortlist to pitch for nearly £300m of government ad business. The Government Procurement Service’s application procedure (to get on the shortlist) was apparently based ...
Read More »UK government’s new ad agency ‘procurement’ system is a nightmare designed by a committee
The follies of the UK’s coalition government know no bounds and now this collection of muppets – who promised a ‘bonfire of the quangos’ when it came into power in 2010 – has produced a procurement system for agencies that ...
Read More »IPA’s new Adworks shows why advertisers and agencies need to tap into consumers’ emotions
The UK’s IPA trade body for agencies has just produced its latest version of Adworks, a compilation of articles and case histories purporting to show sceptical clients and others that advertising really does work. Over the years it’s done a ...
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