UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...Read More »
It’s interesting that headhunter Grace Blue has teamed up with M&A advisor SI Partners to launch a consultancy/company matchmaking service. It makes sense to do deals as well as move people around. Grace Blue appointed former VCCP partner Ian Priest ...Read More »
That bold and parfit knight Tom Knox, the IPA’s new president, has enlarged on his ‘here for good’ agenda, saying that the IPA (the UK ad agency trade body) is setting a target of 40per cent of senior roles to ...Read More »
IPA director general Paul Bainsfair has slammed the latest payment wheeze from some clients: bridging loans to tide agencies over as they wait for payment. Payment can be up to 120 days or even more these days. Bainsfair (left) says: ...Read More »
The good times seem to be rolling at last, at least according to agency trade body the IPA’s latest Bellwether survey of UK adspend. Interestingly, main media showed the biggest growth at 11.7 per cent, overtaking internet which languished (relatively) ...Read More »
New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that minor in years to come and – according to a new report from the IPA – it’s time advertisers woke ...Read More »
The Q4 2013 IPA Bellwether Report shows a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history. The report, which has been conducted on a quarterly ...Read More »
More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?
***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with a bit of wit and irony, which is much needed these days. Who’s the girl? I don’t know if ex-Mother ...Read More »
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that a fifth of agencies ...Read More »