Tag Archives: ipa

ISBA ups stakes in war over secret media owner rebates

UK advertiser body ISBA has taken media agencies by surprise by circulating a standard contract to its 450 members – most of the UK’s big advertisers who spend £10bn annually – aimed at achieving that rather hoary objective, ‘transparency.’ In ...

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IPA’s Knox sets out his ‘here for good’ diversity targets

That bold and parfit knight Tom Knox, the IPA’s new president, has enlarged on his ‘here for good’ agenda, saying that the IPA (the UK ad agency trade body) is setting a target of 40per cent of senior roles to ...

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IPA’s Bainsfair slams clients for bridging loans wheeze

IPA director general Paul Bainsfair has slammed the latest payment wheeze from some clients: bridging loans to tide agencies over as they wait for payment. Payment can be up to 120 days or even more these days. Bainsfair (left) says: ...

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New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.

Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that minor in years to come and – according to a new report from the IPA – it’s time advertisers woke ...

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New IPA survey points to agency pitching perils

Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s IPA agency trade body has just produced its first survey of such matters – finding that a fifth of agencies ...

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