Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...
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The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies ...
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Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report published today, as a final loosening of pandemic-related restrictions allowed a further step forward in the broader economic recovery. A ...
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Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report. Financial prospects at company and industry level ...
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Everybody expected the economic data in Covid-19 to be bad but it’s still a shock when you discover quite how bad. The Uk’s OFfice of National Statistics (ONS) says UK gross domestic product (GDP) fell by 19.1% in the three ...
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UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly IPA Bellwether report, the worst reduction since the global financial crisis in 2009. A quarter of panel members recorded a ...
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