Tag Archives: IPA Bellwether

Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...

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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth

The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies ...

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IPA Bellwether: UK ad budgets up again but clouds gather

Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report published today, as a final loosening of pandemic-related restrictions allowed a further step forward in the broader economic recovery. A ...

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IPA Bellwether confirms Covid-19 UK ad slump – probably with worse to come

UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly IPA Bellwether report, the worst reduction since the global financial crisis in 2009. A quarter of panel members recorded a ...

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