IPA Bellwether
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Main media a shaft of light in gloomy IPA Bellwether Q3 report
The UK economy – and the ad market with it – is getting like Groundhog Day: bumping along the bottom…
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IPA Bellwether: advertiser money pours into price cuts as media suffers
Sales promotion is growing at record levels according to the IPA’s latest quarterly Bellwether Report, up 13.4% as UK firms…
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IPA Bellwether: UK marketing budget growth hits one-year high despite cost-of-living crisis
UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment according to the…
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Steady as she goes for Omnicom, IPA Bellwether downgrades UK ad growth
You rarely get firewoks from Omnicom and it reported solid Q3 2022 progress with organic revenue growth of 7.5%, upgrading…
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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth
The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway)…
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IPA Bellwether: UK ad budgets up again but clouds gather
Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report…
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UK marketing budgets expand for first time in 18 months – IPA Bellwether Report
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019…
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IPA’s Q2 Bellwether compounds ONS doom and gloom in UK adland – lost ground regained in 2024
Everybody expected the economic data in Covid-19 to be bad but it’s still a shock when you discover quite how…
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