IPA Bellwether
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Advertisers
IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth
The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway)…
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Advertisers
IPA Bellwether: UK ad budgets up again but clouds gather
Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report…
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News
UK marketing budgets expand for first time in 18 months – IPA Bellwether Report
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019…
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Advertisers
IPA’s Q2 Bellwether compounds ONS doom and gloom in UK adland – lost ground regained in 2024
Everybody expected the economic data in Covid-19 to be bad but it’s still a shock when you discover quite how…
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Advertisers
IPA Bellwether confirms Covid-19 UK ad slump – probably with worse to come
UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly…
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