Are people who obsess about computers total idiots? This is the overriding impression from Intel’s new “social experiment,” corralling a dozen Mac users who go: “Gosh, wow, that’s awesome” when they’re told PCs can do everything a Mac can and ...
Read More »Archie Heaton: Intel’s marketing agency had a terrible idea…
Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...
Read More »Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long
You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...
Read More »Venables Bell scales the corporate peaks for Intel
Here’s another of those inspiring tales that the world’s big corporations are so keen to tell us these days, from Intel, featuring mountaineer Eric Weihenmayer. He’s one of 118 people to have climbed the world’s biggest peaks (that’s quite a ...
Read More »Intel teams with Sony in new Amsterdam Worldwide ‘two-in-one’ laptop/tablet campaign
Apple’s launch of the iPad blew a huge whole in the laptop/notebook market, hitting chip manufacturer Intel hard as well as PC makers. But the annoying thing about iPads is that they’re tricky to use if you want to use ...
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