Venables Bell scales the corporate peaks for Intel

Here’s another of those inspiring tales that the world’s big corporations are so keen to tell us these days, from Intel, featuring mountaineer Eric Weihenmayer. He’s one of 118 people to have climbed the world’s biggest peaks (that’s quite a lot, so what?). But there’s a twist:

Impeccable corporate/consumer advertising from the always formidable San Francisco agency Venables Bell.

Venables also produced one of the best, and certainly the funniest, Super Bowl spots for Audi’s A3. Which we rather shamefully overlooked:

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