You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a Mac’ campaign from TBWA all those years ago.
But this time he’s changed sides.
https://www.youtube.com/watch?v=9gtRRMd2_UI&list=PLm6Q5FLjE2aAIFcvuKtoNEFVQbdB3gMq0
Here’s ‘Im a Mac.’
Brave (and cheeky) too of agency VMLY&R.
But if you’re going to do this you’ve got to be pitch perfect – not sure this is. First time I saw it wasn’t sure if Intel was saying Macs or PCs are better (intel is batting for the latter, obvious now)
The digerati (of which I’m not a member) don’t seem too impressed.
Maybe the campaign will develop.
For now, MAA creative scale: 4.
