Tag Archives: id comms

Media agencies and brands agree talent is number one issue but can’t agree on who does what – ID Comms

83 per cent of the respondents in a new ID Comms survey by media management consultancy strongly agreed that advertisers who can identify, organise and motivate the right talent will deliver a stronger marketing performance. However the two sides were ...

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Tom Denford and David Indo from ID Comms: news from Cannes and the UK’s £160m pitch

This week’s #MediaSnack reports from Cannes, the annual gathering of some of the world’s leading marketers and executives from the world’s leading agencies and vendors. Tom and David broadcast from the beachside Cabana of the International Advertising Association (IAA), where ...

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Tom Denford from ID Comms: #RebateGate, ad fraud and talent – The WFA view

In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud ...

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ID Comms’ Tom Denford and David Indo: #RebateGate – how should marketers react to the ANA report?

In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that ...

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Tom Denford from ID Comms: is this the UK’s coolest media agency?

On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and Jenny discuss The7Stars’ innovative approach to media agency structure, her perspective on the current discussions and concerns over media transparency ...

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