Tag Archives: id comms

On this week’s #MediaSnack Tom and David provide an update on the 2016 media agency pitch market. After a busy 2015 this year has been a little quieter so far. With the ANA #RebateGate report and Brexit confirmed, we expect ...

On this week’s #MediaSnack Tom and David review three big stories that will have a significant impact on the global media industry. First off Tom and David look at the UK’s decision to Brexit the EU. Steering clear of the ...

83 per cent of the respondents in a new ID Comms survey by media management consultancy strongly agreed that advertisers who can identify, organise and motivate the right talent will deliver a stronger marketing performance. However the two sides were ...

This week’s #MediaSnack reports from Cannes, the annual gathering of some of the world’s leading marketers and executives from the world’s leading agencies and vendors. Tom and David broadcast from the beachside Cabana of the International Advertising Association (IAA), where ...

On this week’s #MediaSnack Tom and David discuss how the ANA’s report into US media rebate practice has played on Wall Street. They ask how analysts view #rebategate and also reflect on the reaction among ID’s clients. Tom and David ...

In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud ...

In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that ...

On this week’s #MediaSnack Tom and David review The Wall Street Journal’s report that the hotly anticipated report by the ANA into US media rebate practice will be published “imminently”. They discuss the likely fall out and the implications of ...

On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and Jenny discuss The7Stars’ innovative approach to media agency structure, her perspective on the current discussions and concerns over media transparency ...