Tag Archives: id comms

Tom Denford from ID Comms: #RebateGate, ad fraud and talent – The WFA view

In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud ...

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ID Comms’ Tom Denford and David Indo: #RebateGate – how should marketers react to the ANA report?

In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that ...

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Tom Denford from ID Comms: is this the UK’s coolest media agency?

On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and Jenny discuss The7Stars’ innovative approach to media agency structure, her perspective on the current discussions and concerns over media transparency ...

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Tom Denford and David Indo of ID Comms: the beginning of the end for media agencies?

On this week’s #MediaSnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, Accenture Interactive is now ...

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Tom Denford and David Indo of ID Comms: the big concerns for US media – live from the ANA in Florida

On this week’s #MediaSnack Tom and David discuss the ANA’s Advertising Financial Management conference in Florida, the financial struggles of MDC and the first-ever ID Comms Media Transparency Webinar. Tom opens the show reporting from the Florida event while David ...

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