In this week’s #MediaSnack Tom Denford is joined by Matt Green, senior manager media and digital marketing at the World Federation of Advertisers, which represents global marketers First, Tom and Matt discuss the WFA’s most recent initiative around ad fraud ...
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In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that ...
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On this week’s #MediaSnack Tom and David review The Wall Street Journal’s report that the hotly anticipated report by the ANA into US media rebate practice will be published “imminently”. They discuss the likely fall out and the implications of ...
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On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and Jenny discuss The7Stars’ innovative approach to media agency structure, her perspective on the current discussions and concerns over media transparency ...
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On this week’s #MediaSnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, Accenture Interactive is now ...
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On this week’s #MediaSnack Tom and David look at breaking news that drinks giant Diageo has launched the first ‘mega-pitch’ of 2016 putting its $2bn media account up for tender. Diageo will be the first major global brand to really ...
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On this week’s #MediaSnack Tom and David discuss the ANA’s Advertising Financial Management conference in Florida, the financial struggles of MDC and the first-ever ID Comms Media Transparency Webinar. Tom opens the show reporting from the Florida event while David ...
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On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA. Mark explains why advertisers need to take control back and join the conversation about industry issues that keep them awake ...
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On this week’s #MediaSnack Tom and David get excited by a recent article in Ad Age. In it, Alexandra Bruell puts a spotlight the role of principal-based media buying approaches. The piece highlights (the perfectly legitimate and legal) practices by ...
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