Tom Denford and David Indo from ID Comms: news from Cannes and the UK’s £160m pitch

This week’s #MediaSnack reports from Cannes, the annual gathering of some of the world’s leading marketers and executives from the world’s leading agencies and vendors.

Tom and David broadcast from the beachside Cabana of the International Advertising Association (IAA), where the sun is shining the conversations are much more positive, collaborative and unguarded on the sensitive issues facing the industry.

They reflect on conversations with key leaders among the client, agency and vendor community and reveal that while #RebateGate was a big topic, the tone has changed becoming less emotional and more open, sensible and rational.

Tom and David unveil the ID Comms 2016 Global Media Talent Report and talk to MediaCom COO Toby Jenner about his agency’s approach to identifying, motivating and retaining the best industry talent.

Finally they discuss the launch of the largest UK media review of the year. Communications groups BT and EE merged in early 2016 and currently split their media planning and buying across two GroupM companies (Maxus and MEC respectively). The combined account is worth £160m in billings and will be a big prize.

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