Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production ...
Read More »Grey teams with Hogarth to create Town Productions
Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle ...
Read More »Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...
Read More »Grey’s Townhouse deal with P&G shows importance of production for holding companies
WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of ensuring that in-house agency production units win supposedly competitive tenders. Industry sources say it’s being going on for years. What’s ...
Read More »Kate Robinson of Hogarth: how to scupper an international campaign with one simple mistake
With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy and design. With an increase in the roll-out of international campaigns, the risk of causing unintended offence somewhere in the ...
Read More »Barry Jones of Hogarth: how to build a company that exceeds all your expectations
Back in 2008 was when the Hogarth story really began. We started up the company with 14 people in an attic room near Carnaby Street. The floor sloped so badly that the chairs tended to end up in one corner, ...
Read More »Kate Robinson of Hogarth Worldwide: five classic global marketing blunders
The increase in brands’ international reach has led to a growth in international campaigns, bringing with it increased brand control, consistency and visibility. At the same time, international campaigns mean accommodating wide diversity, whether regulatory, cultural or linguistic. And brands ...
Read More »Barry Jones of Hogarth: riding the production revolution
Barry Jones (below) is the CEO and co-founder (with Kevan Thorn) of Hogarth, one of the giants of the production world. Now 64 per cent owned by WPP, Hogarth began in an attic on London’s Carnaby Street in 2008 with ...
Read More »Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...
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