Tag Archives: hogarth

Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle ...

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...

WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of ensuring that in-house agency production units win supposedly competitive tenders. Industry sources say it’s being going on for years. What’s ...

With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy and design. With an increase in the roll-out of international campaigns, the risk of causing unintended offence somewhere in the ...

Back in 2008 was when the Hogarth story really began. We started up the company with 14 people in an attic room near Carnaby Street. The floor sloped so badly that the chairs tended to end up in one corner, ...

The increase in brands’ international reach has led to a growth in international campaigns, bringing with it increased brand control, consistency and visibility. At the same time, international campaigns mean accommodating wide diversity, whether regulatory, cultural or linguistic. And brands ...

Barry Jones (below) is the CEO and co-founder (with Kevan Thorn) of Hogarth, one of the giants of the production world. Now 64 per cent owned by WPP, Hogarth began in an attic on London’s Carnaby Street in 2008 with ...

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

February saw the Hull branch of the Krispy Kreme doughnut chain issuing a hurried apology after they posted a Facebook ad for ‘KKK Wednesdays’, their unfortunate but unwitting acronym for a half-term ‘Krispy Kreme Klub’ promotion. And this was a ...