Tag Archives: hogarth

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

WPP content production business Hogarth Worldwide, reportedly the fastest-growing company in the WPP empire, is patting itself on the back by hiring one Mehta, a former senior Media.Monks exec, as its first global ECD. Mehta (above), like others of a ...

Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production ...

Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle ...

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...

WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of ensuring that in-house agency production units win supposedly competitive tenders. Industry sources say it’s being going on for years. What’s ...

With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy and design. With an increase in the roll-out of international campaigns, the risk of causing unintended offence somewhere in the ...

Back in 2008 was when the Hogarth story really began. We started up the company with 14 people in an attic room near Carnaby Street. The floor sloped so badly that the chairs tended to end up in one corner, ...

The increase in brands’ international reach has led to a growth in international campaigns, bringing with it increased brand control, consistency and visibility. At the same time, international campaigns mean accommodating wide diversity, whether regulatory, cultural or linguistic. And brands ...