Tag Archives: hogarth

Gramercy Park’s Richard Ireland picks his Desert Island Ads

Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production ...

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Grey teams with Hogarth to create Town Productions

Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle ...

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Hogarth Worldwide: from localisation and adaptation to creative excellence

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...

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Grey’s Townhouse deal with P&G shows importance of production for holding companies

WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of ensuring that in-house agency production units win supposedly competitive tenders. Industry sources say it’s being going on for years. What’s ...

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Kate Robinson of Hogarth Worldwide: five classic global marketing blunders

The increase in brands’ international reach has led to a growth in international campaigns, bringing with it increased brand control, consistency and visibility. At the same time, international campaigns mean accommodating wide diversity, whether regulatory, cultural or linguistic. And brands ...

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Barry Jones of Hogarth: riding the production revolution

Barry Jones (below) is the CEO and co-founder (with Kevan Thorn) of Hogarth, one of the giants of the production world. Now 64 per cent owned by WPP, Hogarth began in an attic on London’s Carnaby Street in 2008 with ...

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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

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