hogarth
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Ad Tech
WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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WPP’s Hogarth turns to Sorrell’s Media.Monks for first global ECD Mehta
WPP content production business Hogarth Worldwide, reportedly the fastest-growing company in the WPP empire, is patting itself on the back…
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Gramercy Park’s Richard Ireland picks his Desert Island Ads
Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park…
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Grey teams with Hogarth to create Town Productions
Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production…
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Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
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Grey’s Townhouse deal with P&G shows importance of production for holding companies
WPP has now been dragged into the US Department of Justice’s investigation into alleged “production rigging,” basically illegal ways of…
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Kate Robinson of Hogarth: how to scupper an international campaign with one simple mistake
With a campaign of global reach, a brand can still get things wrong in terms of product names, creative, copy…
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Barry Jones of Hogarth: how to build a company that exceeds all your expectations
Back in 2008 was when the Hogarth story really began. We started up the company with 14 people in an…
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Kate Robinson of Hogarth Worldwide: five classic global marketing blunders
The increase in brands’ international reach has led to a growth in international campaigns, bringing with it increased brand control,…
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