Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions.
The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle Procter & Gamble. Hogarth also has a joint deal with WPP’s Ogilvy called H&O.
Town Productions is based in Grey London’s offices to manage all elements of a campaign from storyboarding, shooting, post -production, artist management and music management through to localisation and adaptation across all media. Importantly, at least as far as other suppliers to Grey are concerned, it has a non-exclusive model meaning it will work with other production partners, as well as using its own creative resources.
Town Productions chief production officer Olivia Chalk (left), who joined Grey London last year, says: “We know that production budgets need to stretch further these days, across multiple touch points without a loss of quality. Town Production’s approach will deliver smart, creative, integrated campaigns for our clients. Town Productions is the future. It’s the combination of the greatest creative thinking with the best possible in the world of production.”
Hogarth CEO Richard Glasson says: “Town Productions will allow us to work closely with Grey and its partners to produce the very best possible work, whilst giving our shared clients access to everything that the Hogarth global team has to offer. It really is the best of both worlds.”