Guardian CEO David Pemsel is moving from famine to feast with his appointment as CEO of the UK’s Premier League. Pemsel (below), who’s made his name shifting the Guardian from life-threatening losses to an operating profit, partly through a crowd-funding ...Read More »
New duo wield the axe at the loss-making Guardian but have they left it too late?
Guardian Media Group’s new management of CEO David Pemsel and editor Katharine Viner (below) have clearly looked into the newspaper and website’s bottomless pit of heavy losses and are beginning to do something about it. The question is: have they ...Read More »
Guardian’s new ‘What A Weekend’ campaign from BBH takes the lifestyle approach
This isn’t very like our own dear Grauniad, sorry Guardian, with nary a protesting leftie or a good cause in sight. But the Guardian has performed strongly recently on Saturdays despite a cover price rise to £2.30 (unless you pick ...Read More »
New figures show UK newspapers thriving online – so why do they keep losing money on print?
British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, with the Guardian breaking through 100m ‘unique browsers’ for the first time (up 5.1 per cent), Metro down 12.4 per cent (which may ...Read More »
BBH makes the best of Guardian’s pricey Do Something
Forget to mention in my fulmination about the Guardian newspaper’s barmy decision to raise its price – yet again – that the ostensible reason is a new weekend supplement called, somewhat uninspiringly, Do Something. Is this about D-I-Y? Guess we’ll ...Read More »
BBH produces global show-stopper for the Guardian
The Guardian newspaper, when it’s not being castigated by various spooks for revealing how they’re spying on us (Mrs Merkel indeed!) is trying to go global, which is brave in the extreme as it’s still losing buckets of money in ...Read More »
Sorrell shows his cojones to support GroupM against bully critics and takes another potshot at ‘POG’
Here’s my chum Mark Sweney from the Guardian bearding WPP’s Sir Martin Sorrell (left) on the alleged bullying activities of his media buying giant GroupM, recently criticised by both Richard Desmond of Channel 5 and (on its grip on TV ...Read More »
BBH hits the newstands for the Observer in TV bid to ‘own the weekend’
The Guardian and its Sunday stablemate the Observer are trying to persuade us all that they “own the weekend” and so agency BBH is back on the case with this ad featuring someone who thinks they can arrange their lives ...Read More »
My pick of 2012: Guardian, Samsung, Directv, Carlton…. and Grey!
“I wish I’d done it” is the subjective test for a great ad. Which of this year’s crop of TV ads makes my list? Chipotle? Not really. The Guardian’s ‘Three Little Pigs’? Maybe, but I still prefer Webster’s ‘Points of ...Read More »