BBH hits the newstands for the Observer in TV bid to ‘own the weekend’

The Guardian and its Sunday stablemate the Observer are trying to persuade us all that they “own the weekend” and so agency BBH is back on the case with this ad featuring someone who thinks they can arrange their lives better on their own.

It’s a neat way of working features in the paper, in this case the Observer, into what presumably is a long-running campaign. And we all want the Observer, Britain’s oldest extant newspaper I think, to stay with us (no mean feat in this digital age).

Not sure that young Greg (above) is a compelling enough reason to sign up though.