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BBH makes the best of Guardian’s pricey Do Something

Forget to mention in my fulmination about the Guardian newspaper’s barmy decision to raise its price – yet again – that the ostensible reason is a new weekend supplement called, somewhat uninspiringly, Do Something.

Is this about D-I-Y? Guess we’ll find out on Saturday.

Anyway, agency BBH has produced quite a funny film to launch it.

The final scene, with the hapless hero’s shed burning down, may be a metaphor, sadly, for the cash-strapped paper.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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