Forget to mention in my fulmination about the Guardian newspaper’s barmy decision to raise its price – yet again – that the ostensible reason is a new weekend supplement called, somewhat uninspiringly, Do Something.
Is this about D-I-Y? Guess we’ll find out on Saturday.
Anyway, agency BBH has produced quite a funny film to launch it.
The final scene, with the hapless hero’s shed burning down, may be a metaphor, sadly, for the cash-strapped paper.