Tag Archives: gsk

WPP’s MediaCom in spotlight as GSK reviews, Revlon leaves

WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago but this week isn’t so good: it’s declined to re-pitch for Revlon which it’s handled for seven years and one ...

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Havas lures Slough from OgilvyOne to head new GSK deal

Havas has poached OgilvyOne global managing partner Chris Slough to head its GSK digital and content business. Slough (below) previously worked on flagship OgilvyOne accounts British Airways digital and Nestlé. At Havas Slough will work on GSK’s consumer healthcare business ...

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WPP looks like biggest winner in GSK agency review

GlaxoSmithKline Consumer Healthcare has completed the agency review it launched following the establishment of a joint venture with Novartis. The winners are: Grey and Saatchi & Saatchi for advertising; Weber Shandwick for advertising, digital, content and PR; Havas with some ...

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GSK media goes to MediaCom and PHD – so what’s new?

The great media agency wars elude us all – $20-30bn up for review it seems – but it does get a bit daft. Today Campaign reported that GSK’s $1bn, or whatever it is, had been carved up between WPP’s MediaCom ...

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Embattled Starcom pulls out of $1bn GSK media review

The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player Starcom Mediavest. With between $20-30bn of global media up for review Starcom is defending all or a slice of many ...

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Is Barclays tip-toeing down the agency-bashing route?

Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an “an internally focused management consultancy-type project” to review all its 200-odd global agencies as part of a company-wide efficiency drive. ...

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Whoops – Marlon Devonish stars in GSK Olympics blockbuster but he’s not going to the Games

Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter ...

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