Tag Archives: groupm

More media pain for WPP as Vodafone calls global review

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

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WPP’s GroupM recruits top-rated Pivotal analyst Wieser

WPP via its GroupM media operation has achieved a coup, luring top-rated Pivotal Research Group analyst Brian Wieser to be its global president, business intelligence. Wieser spent eight years at Pivotal and has also worked at Interpublic’s Magna Global, Lehman ...

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WPP hits perfect storm of media reviews

Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United ...

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Now WPP restructures design agency empire

More restructuring at WPP – this is fun for all the family, running into 2018 and maybe beyond – with the news in Campaign that five of its design agencies are to be rolled into one under the leadership of ...

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Senior Maxus leaders ship out to WPP’s new Essence

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

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