Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...
Read More »WPP’s GroupM recruits top-rated Pivotal analyst Wieser
WPP via its GroupM media operation has achieved a coup, luring top-rated Pivotal Research Group analyst Brian Wieser to be its global president, business intelligence. Wieser spent eight years at Pivotal and has also worked at Interpublic’s Magna Global, Lehman ...
Read More »WPP hits perfect storm of media reviews
Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United ...
Read More »GroupM: UK adspend holding up well but digital prospering at the expense of brands
WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original 4.1, a total of £18.9bn) and is forecasting 4.8 per cent for 2018 which should take it through £20bn. The ...
Read More »Norman’s retirement is another sign of the coming sea change at WPP’s GroupM
There’s been much talk recently of the increasing pace of management change in media agencies – a number of high profile British bosses have left recently – but, arguably, more significant is the changing of the guard in the upper ...
Read More »Now WPP restructures design agency empire
More restructuring at WPP – this is fun for all the family, running into 2018 and maybe beyond – with the news in Campaign that five of its design agencies are to be rolled into one under the leadership of ...
Read More »Is Group M’s Nick Theakstone to be WPP’s first UK boss?
GroupM CEO Nick Theakstone (below) is expected to be named as WPP’s first UK boss, in overall charge of all the 70-odd WPP companies in the UK including its creative agency networks. He will still have oversight of GroupM in ...
Read More »Senior Maxus leaders ship out to WPP’s new Essence
WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...
Read More »WPP to merge Maxus and MEC as client backlash bites
Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the marketing and media roost; grabbing strategy from their creative rivals and pushing media owners around. Then last year the US ...
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