Tag Archives: groupm

IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM (which includes Maxus, MEC, MediaCom and Mindshare) and Dentsu Aegis as its two media partners. Agencies from the two groups ...

GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of ...

ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media agencies – more particularly the holding companies’ media operations like WPP’s GroupM – were the real media owners now. They ...

*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles ...

We looked at the biggest UK creative agencies by Nielsen media billings yesterday, now it’s time for media agencies. These should be a more accurate guide to who’s winning and who’s not but, as usual, there are caveats. In this ...

We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s media holding company and newly-minted programmatic gold mine Xaxis and – it does. Xaxis CEO Brian Lesser (left) is replacing ...

Who wants to be CEO of the world’s biggest media buying Company? Kelly Clark (left), CEO of WPP’s GroupM which includes Maxus, MEC, MediaCom and Mindshare and bills over $100bn, is stepping down to spend more time with his family ...

WPP has been shopping again, this time on behalf of media holding company GroupM which has bought Greenhouse Group in the Netherlands. Greenhouse Group offers digital media and marketing services through four companies: Blue Mango Interactive and Fresh Fruit Digital ...

I note that ITV’s ad revenue continues to go up even as its audience share declines, ad revenue up 11 per cent to £1.7bn while audiences are down three per cent. Might this have something to do with the bizarre ...