Tag Archives: groupm

Will WPP’s Sir Martin Sorrell’s next incarnation be as a Hollywood producer? You never know, his GroupM media buying giant has formed Motion Content Group, described as a “new global content investment and rights management company,” to hold its various ...

The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global chief digital officer of WPP’s GroupM, the world’s biggest media buyer, outlines the likely future and its implications in his ...

For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for ...

WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures ...

WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...

WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left), former MD of MediaCom Dublin which he launched in 2008. Maxus says the new agency will be focussed on technology ...

IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM (which includes Maxus, MEC, MediaCom and Mindshare) and Dentsu Aegis as its two media partners. Agencies from the two groups ...

GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of ...

ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media agencies – more particularly the holding companies’ media operations like WPP’s GroupM – were the real media owners now. They ...