Will WPP’s Sir Martin Sorrell’s next incarnation be as a Hollywood producer? You never know, his GroupM media buying giant has formed Motion Content Group, described as a “new global content investment and rights management company,” to hold its various ...
Read More »Rob Norman: here’s the digital future – “Alexa, what anti-dandruff shampoo should I buy?”
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global chief digital officer of WPP’s GroupM, the world’s biggest media buyer, outlines the likely future and its implications in his ...
Read More »What does GroupM’s spanking new [m]Platform tell us about changes at WPP?
For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for ...
Read More »GroupM: marketing services spend to pass $1tn as US and India lead media growth
WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures ...
Read More »GroupM appoints John Montgomery as digital policeman
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...
Read More »Maxus opens tech-based outpost in Scotland
WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left), former MD of MediaCom Dublin which he launched in 2008. Maxus says the new agency will be focussed on technology ...
Read More »IKEA pits Aegis against GroupM in new global media deal
IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM (which includes Maxus, MEC, MediaCom and Mindshare) and Dentsu Aegis as its two media partners. Agencies from the two groups ...
Read More »GroupM’s Rob Norman castigates ANA for undervaluing agency ‘media investment’
GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of ...
Read More »Media auditor Billett attacks WPP’s GroupM over programmes for airtime deal with Channel 4
ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media agencies – more particularly the holding companies’ media operations like WPP’s GroupM – were the real media owners now. They ...
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