Tag Archives: groupm

More restructuring at WPP – this is fun for all the family, running into 2018 and maybe beyond – with the news in Campaign that five of its design agencies are to be rolled into one under the leadership of ...

GroupM CEO Nick Theakstone (below) is expected to be named as WPP’s first UK boss, in overall charge of all the 70-odd WPP companies in the UK including its creative agency networks. He will still have oversight of GroupM in ...

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the marketing and media roost; grabbing strategy from their creative rivals and pushing media owners around. Then last year the US ...

Will WPP’s Sir Martin Sorrell’s next incarnation be as a Hollywood producer? You never know, his GroupM media buying giant has formed Motion Content Group, described as a “new global content investment and rights management company,” to hold its various ...

The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global chief digital officer of WPP’s GroupM, the world’s biggest media buyer, outlines the likely future and its implications in his ...

For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for ...

WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures ...

WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...