groupm
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Now media giant GroupM finds itself focus of WPP restructuring drive
Looks like WPP’s once-mighty GroupM media operation is going the same way as the ad holding company’s creative agencies with…
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WPP GroupM staff detained on China bribery charges
A senior manager and two former employees of WPP”s GroupM media buying operation have been detained by investigators in Shanghai,…
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WPP’s GroupM pulls out of giant Facebook media pitch
In a surprise move incumbent GroupM has pulled out of the $1bn Facebook global media pitch, currently being advised by…
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GroupM’s Weiser predicts “astonishing ” UK ad recovery
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of…
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Mega reviews may remind WPP’s Read of bad old 2016
WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance…
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Ad Tech
WPP’s GroupM hires Kirk McDonald from Warner’s Xandr as new North America CEO
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the…
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WPP’s GroupM rings the changes – are its days of independence coming to an end?
Nick Theakstone, arguably the most powerful executive in global media buying, is reportedly stepping down as global chief investment officer…
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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector
WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising)…
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News
Blackett parachuted in to revive WPP’s GroupM
WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the…
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