Tag Archives: groupm

WPP’s GroupM recruits top-rated Pivotal analyst Wieser

WPP via its GroupM media operation has achieved a coup, luring top-rated Pivotal Research Group analyst Brian Wieser to be its global president, business intelligence. Wieser spent eight years at Pivotal and has also worked at Interpublic’s Magna Global, Lehman ...

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WPP hits perfect storm of media reviews

Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United ...

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Now WPP restructures design agency empire

More restructuring at WPP – this is fun for all the family, running into 2018 and maybe beyond – with the news in Campaign that five of its design agencies are to be rolled into one under the leadership of ...

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Senior Maxus leaders ship out to WPP’s new Essence

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

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