In a surprise move incumbent GroupM has pulled out of the $1bn Facebook global media pitch, currently being advised by ID Comms. The Wall Street Journal cites Facebook’s “strict contractual terms” as the reason. Dentsu International, Havas and Publicis Media ...
Read More »GroupM’s Weiser predicts “astonishing ” UK ad recovery
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: ...
Read More »Mega reviews may remind WPP’s Read of bad old 2016
WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...
Read More »WPP’s GroupM hires Kirk McDonald from Warner’s Xandr as new North America CEO
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the new CEO of media business GroupM in North America. The position has been vacant since Tim Castree left last year. ...
Read More »WPP’s GroupM rings the changes – are its days of independence coming to an end?
Nick Theakstone, arguably the most powerful executive in global media buying, is reportedly stepping down as global chief investment officer of WPP’s GroupM, which disposes of some $108bn of client money worldwide. Theakstone (below) ran GroupM in the UK for ...
Read More »GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector
WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...
Read More »Blackett parachuted in to revive WPP’s GroupM
WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the holding company’s mega-media buying operation. GroupM contains MediaCom (which Blackett used to run), Mindshare, Essence and Wavemaker. WPP CEO Mark ...
Read More »World’s super-rich digital companies are driving surprising ad growth – GroupM
UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM, the world’s biggest agency media buyer, UK advertising will grow 7.8 per cent in 2019 to £22bn – Brexit or ...
Read More »Juhl in, Clark out at WPP media behemoth GroupM
It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark ...
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