Tag Archives: groupm

GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

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Blackett parachuted in to revive WPP’s GroupM

WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the holding company’s mega-media buying operation. GroupM contains MediaCom (which Blackett used to run), Mindshare, Essence and Wavemaker. WPP CEO Mark ...

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Juhl in, Clark out at WPP media behemoth GroupM

It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark ...

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More media pain for WPP as Vodafone calls global review

Another day, another big media review at WPP it seems. Vodafone is reported to be reviewing its global media planning and buying, worth somewhere between £400-600m, at WPP media agency Wavemaker (formerly MEC.) Earlier this week it emerged that Wavemaker, ...

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WPP’s GroupM recruits top-rated Pivotal analyst Wieser

WPP via its GroupM media operation has achieved a coup, luring top-rated Pivotal Research Group analyst Brian Wieser to be its global president, business intelligence. Wieser spent eight years at Pivotal and has also worked at Interpublic’s Magna Global, Lehman ...

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