Tag Archives: groupm

Mega reviews may remind WPP’s Read of bad old 2016

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

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Blackett parachuted in to revive WPP’s GroupM

WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the holding company’s mega-media buying operation. GroupM contains MediaCom (which Blackett used to run), Mindshare, Essence and Wavemaker. WPP CEO Mark ...

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Juhl in, Clark out at WPP media behemoth GroupM

It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark ...

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