Tag Archives: global campaign

BBH is back in the lists for Unilever’s Axe/Lynx Hair (make your mind up guys) with a new campaign, breaking in Australia. The Kingly Street collective, still smarting from a rough old 2014 with Johnnie Walker walking to Anomaly and ...

Here’s DLKW Lowe’s first ad for Lenovo since winning the computer giant’s global account back in the summer. It features the ubiquitous Ashton Kutcher trying to milk a rather forbearing (male) goat to demonstrate the adaptability of its new Yoga ...

Apple’s launch of the iPad blew a huge whole in the laptop/notebook market, hitting chip manufacturer Intel hard as well as PC makers. But the annoying thing about iPads is that they’re tricky to use if you want to use ...

Wieden+Kennedy London has produced a new global campaign for Brown-Forman’s Finlandia vodka, featuring work by fashion photographer Pierre Winther. The campaign, called ‘To The Life Less Ordinary,’ majors on outdoor and digital and positions Finlandia as a quirky choice; reflecting ...

PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the ...

Levi’s said was planning to take its US campaign ‘Go Forth’ global last year although it was hard to see Wieden+Kennedy Portland’s ‘rust belt’ opus playing well outside the US, and maybe inside it. Now, mercifully, it’s decided to lighten ...

Bartle Bogle Hegarty, which has just been wholly-acquired by former part-owner Publicis Groupe, is demonstrating its global capabilities with the launch of this new ‘Camouflage’ campaign for Coca-Cola’s Sprite. The campaign emanated in BBH Shanghai with the involvement of BBH ...

Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer ...

Despite the occasional brick thrown in its direction, McDonald’s is soldiering on with its social media strategy, launching a new website in Canada to answer questions from consumers (not all of them fans). Quite brave of them to feature someone ...