One of the problems Peugeot (as opposed to Citroen maybe) has is that its cars are, well, boring.
So its new sports coupe the RCZ is important; it won’t be its biggest seller but it might be able to sprinkle some stardust over the marque. Here’s a new global campaign from BETC Paris for a new, faster, variation.
Does it do the job? Not sure if ‘fast’ is enough really. And it’s a good-looking car so why not show a bit more of it?
In the UK these start at north of £20,000 which puts them up against BMWs and Audis, so you can see the problem.