Tag Archives: Gio Compario

GoCompare CMO Harris plans new foray into agency land

I see that price comparison site goCompare is reviewing its creative account, handled by writer/art director team Chris Wilkins and Sian Vickers. This follows the appointment of new CMO Zoe Harris from Trinity Mirror, the UK’s last-still-standing national and local ...

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JWT’s ITV 60th survey: people like ads more than ever

JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and has produced some rather startling ‘findings.’ Just over 1000 18+ adults were surveyed in September last year by JWT Intelligence ...

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Gocompare.com launches a volley of Gio Compario

Gocompare.com is unleashing a volley of ads celebrating its return to the safe hands of Chris Wilkins, Sian Vickers, director Graham Rose and, naturellement, Gio Compario. This is probably the pick of them, showing Rose’s versatility if nothing else. Price ...

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Gocompare’s Gio Compario makes ‘triumphant’ return

More on the price comparison ad front: we’ve just had a new ‘epic’ effort from Moneysupermarket and now Gocompare has returned to the fray, with the reappearance of long-serving Welsh tenor Gio Compario. Gio, along with creators Chris Wilkins and ...

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Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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Gocompare.com reviews £28m creative account after just a year at Dare

One area of business where advertising really does make a difference is price comparison websites and the writing has been on the wall for Gocompare.com’s new agency Dare pretty well since it won the account from freelance creative duo Chris ...

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Dare hits its stride with Stephen Hawking’s black hole for Gio Compario

UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...

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