Tag Archives: general motors

The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once ...

General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit to form new unit Engage M-1 (named after a Detroit highway it seems). The two agencies work on General Motors’ ...

General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500 employees in Detroit) and moving to Publicis Worldwide. Because Publicis is good at luxury brands it seems, although packaging Cadillac ...

Would you choose an obnoxious American git to advertise your new car? Well you might if you were General Motors and you were trying to kick some gas into the Cadillac ELR, an expensive and rather ugly motor that does ...

What is Linus Karlsson up to at McCann and what is McCann up to with its creative leaders? Karlsson (left), who joined the agency from Mother New York during the reign of Nick Brien, was originally appointed chairman and CCO ...

Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful. When they essay humour, in a bid to sweeten the corporate pill, the results can be plain embarrassing – look ...

A recovering auto market is one of the drivers of the (relatively) renascent US economy. At the same time Americans are supposed to be switching to European-style fuel-efficient makes. Well some of them might be but most of them seem ...

Campbell Ewald in Detroit has won the Cadillac account, officially anyway as Hill Holiday in Boston is providing creative work – a rather peculiar long distance arrangement. So owner Interpublic has shoehorned CE into the Lowe network (which seems to ...

Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette ...