general motors
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General Motors drops network AORs as it moves to line-up of “best agencies in the world”
General Motors has abandoned its agency of record system, mainly focussed on Interpublic agency Commonwealth/McCann and appointed a raft of…
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GM and MRM/McCann launch Certified Story Time
The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it…
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Publicis merges Leo Burnett and DigitasLBi in Detroit to shore up General Motors
General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit…
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Who’d want to be Cadillac’s creative agency?
General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500…
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Cadillac’s new campaign from Rogue stays in first gear
Would you choose an obnoxious American git to advertise your new car? Well you might if you were General Motors…
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Karlsson heads off to Commonwealth as McCann shuffles global creative pack – again
What is Linus Karlsson up to at McCann and what is McCann up to with its creative leaders? Karlsson (left),…
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Goodby Silverstein produces textbook business to business campaign for ambitious Adobe
Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful.…
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Leo Burnett saddles up for Chevy’s new Silverado – and stays on board
A recovering auto market is one of the drivers of the (relatively) renascent US economy. At the same time Americans…
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Campbell Ewald in, Deutsch out as Interpublic rejigs Lowe network to suit Cadillac
Campbell Ewald in Detroit has won the Cadillac account, officially anyway as Hill Holiday in Boston is providing creative work…
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