Tag Archives: General Mills

British former agency exec Ivan Pollard found himself in hot water a while back in his latest role as CMO of General Mills, being accused of cutting agency fees, demanding free pitches and pinching intellectual property. Well he’s a former ...

General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have ...

General Mills remains one of the US’ bigger advertisers – spending over $700m – and it’s just given a leg up to independent agencies on completion of a wide-ranging review. Earlier it appointed MDC’s 72andSunny and Redscout to its bigger ...

Trevor Beattie remarked a while ago that, sooner rather than later, all film ads would be five seconds. Some are even shorter than that now, of course. But here’s a discombobulating 15 seconds from General Mills and New York agency ...

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

General Mills’ Fiber One breakfast cereal aims to keep you regular, as all good breakfast cereals do. So Saatchi & Saatchi New York has produced a gruesome drama about the alternative, drawing (probably) on Charles Saatchi’s celebrated ‘pregnant man’ poster ...

General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held by Publicis Groupe’s ZenithOptimedia. It joins a long line of blue chip advertisers reviewing media regionally or globally, including Unilever, ...

Karmarama, which is one of the UK’s more interesting agencies (with ambitions to become a marcoms group – watch it boys) has done lots of good things in its time although, at the tail end of last year, it took ...

Many Canadians are of Scottish extraction: so presumably this cod Scotsman who fronts a new campaign for General Mills’ Oatmeal Crisp over there is OK with the natives. And the campaign itself, ‘Competition Crunch,’ by Cossette Toronto? Magnifique (especially the ...