Tag Archives: General Mills

General Mills boost for US agency newcomers

General Mills remains one of the US’ bigger advertisers – spending over $700m – and it’s just given a leg up to independent agencies on completion of a wide-ranging review. Earlier it appointed MDC’s 72andSunny and Redscout to its bigger ...

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Tiny Toast packs an inverted world into 15 seconds

Trevor Beattie remarked a while ago that, sooner rather than later, all film ads would be five seconds. Some are even shorter than that now, of course. But here’s a discombobulating 15 seconds from General Mills and New York agency ...

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Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

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General Mills piles more agony on Publicis Groupe

General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held by Publicis Groupe’s ZenithOptimedia. It joins a long line of blue chip advertisers reviewing media regionally or globally, including Unilever, ...

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Karmarama bounces back with General Mills win

Karmarama, which is one of the UK’s more interesting agencies (with ambitions to become a marcoms group – watch it boys) has done lots of good things in its time although, at the tail end of last year, it took ...

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Oatmeal Crisp crunches the creative competition with new Cossette Toronto TV campaign

Many Canadians are of Scottish extraction: so presumably this cod Scotsman who fronts a new campaign for General Mills’ Oatmeal Crisp over there is OK with the natives. And the campaign itself, ‘Competition Crunch,’ by Cossette Toronto? Magnifique (especially the ...

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BBH rides into Old El Paso ad storm

BBH seems to have ruffled a few feathers with this latest encapsulation for General Mills’ Old El Paso tex-mex stuff. It features Mexican hard man actor Danny Trejo and his rather unappealing family; bad hats to a man. Here’s how ...

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