Tag Archives: General Mills

General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have ...

General Mills remains one of the US’ bigger advertisers – spending over $700m – and it’s just given a leg up to independent agencies on completion of a wide-ranging review. Earlier it appointed MDC’s 72andSunny and Redscout to its bigger ...

Trevor Beattie remarked a while ago that, sooner rather than later, all film ads would be five seconds. Some are even shorter than that now, of course. But here’s a discombobulating 15 seconds from General Mills and New York agency ...

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

General Mills’ Fiber One breakfast cereal aims to keep you regular, as all good breakfast cereals do. So Saatchi & Saatchi New York has produced a gruesome drama about the alternative, drawing (probably) on Charles Saatchi’s celebrated ‘pregnant man’ poster ...

General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held by Publicis Groupe’s ZenithOptimedia. It joins a long line of blue chip advertisers reviewing media regionally or globally, including Unilever, ...

Karmarama, which is one of the UK’s more interesting agencies (with ambitions to become a marcoms group – watch it boys) has done lots of good things in its time although, at the tail end of last year, it took ...

Many Canadians are of Scottish extraction: so presumably this cod Scotsman who fronts a new campaign for General Mills’ Oatmeal Crisp over there is OK with the natives. And the campaign itself, ‘Competition Crunch,’ by Cossette Toronto? Magnifique (especially the ...

BBH seems to have ruffled a few feathers with this latest encapsulation for General Mills’ Old El Paso tex-mex stuff. It features Mexican hard man actor Danny Trejo and his rather unappealing family; bad hats to a man. Here’s how ...