General Mills
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Agencies
General Mills’ Pollard rows back on hard line with promise of agency rewards
British former agency exec Ivan Pollard found himself in hot water a while back in his latest role as CMO…
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Former adman Ivan Pollard riles agencies with General Mills ad review terms
General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy…
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General Mills boost for US agency newcomers
General Mills remains one of the US’ bigger advertisers – spending over $700m – and it’s just given a leg…
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Tiny Toast packs an inverted world into 15 seconds
Trevor Beattie remarked a while ago that, sooner rather than later, all film ads would be five seconds. Some are…
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Ad Tech
Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews
The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some…
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Saatchi New York exhumes ‘pregnant man’ for Fiber One
General Mills’ Fiber One breakfast cereal aims to keep you regular, as all good breakfast cereals do. So Saatchi &…
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General Mills piles more agony on Publicis Groupe
General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held…
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Karmarama bounces back with General Mills win
Karmarama, which is one of the UK’s more interesting agencies (with ambitions to become a marcoms group – watch it…
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Oatmeal Crisp crunches the creative competition with new Cossette Toronto TV campaign
Many Canadians are of Scottish extraction: so presumably this cod Scotsman who fronts a new campaign for General Mills’ Oatmeal…
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