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Best ads of 2018: Fiat and Amazon lead in October but Wieden+Kennedy pulls off a major win for Ford
It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October…
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Wieden+Kennedy tells it like it was in striking Ford debut
Here’s Wieden+Kennedy New York’s first work for Ford since being appointed to take over (some) of the creative reins from…
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Paul Simons: the Ford/GTB affair – getting too close to the client nearly always leads to problems
Not matter whatever is said publicly within the WPP world and GTB, the outcome of the Ford review with be…
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Now WPP CEO Read has to pick up the Ford review pieces
WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed…
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BBDO triumphs in $4bn Ford pitch – W+K is innovation partner and WPP keeps bits and bobs
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a…
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Agency behemoths off to Germany for last round VW pitches
Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch…
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Forbes article reveals mayhem surrounding WPP Ford pitch
Forbes writer David Kiley has unleashed a rather large and fierce moggy among the pigeons at Ford and its WPP-owned…
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$4bn Ford pitch and Wunderman hold key to Read’s WPP transformation plans
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first…
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Early problems for WPP’s Read as Wieden+Kennedy muscles in on Ford account
Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as…
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