Tag Archives: fifa

Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the Winter Olympics in Beijing. Not only is China on the world’s naughty step because of its treatment of minorities (and ...

This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine Creative have brought Kiyan Prince – a football prodigy who was killed aged 15 – back as a virtual professional ...

World football body Fifa has rounded up a gaggle of footballers – present and past, female and male, some of whom you may have heard of – to clap for Covid-19 workers and, presumably, sufferers. A bit late in the ...

Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we ...

Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on the part of its big money sponsors – who include Adidas, Coca-Cola, McDonald’s, Visa and Sony – that they can ...

Sponsors trying to call the shots about the events they support is always a cause for unease – just as it is when advertisers try to influence editorial content. But football’s world government body FIFA is enough to make anyone ...

With a week to go to the World Cup in Brazil the international game is mired in scandal – again – thanks to the machinations of world governing body FIFA and the Qataris who appear to have bent the rules ...