fifa
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Olympics sponsors face $100m ad quandary
Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the…
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Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine…
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Fifa (who else?) scores Covid-19 own goal
World football body Fifa has rounded up a gaggle of footballers – present and past, female and male, some of…
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Adidas and FIFA set a new puzzle for gamers
Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new…
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Did the big money Fifa sponsors nix Sepp Blatter?
Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on…
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Qatar corruption row forces Adidas, Sony and Visa to question top line World Cup sonsorship
Sponsors trying to call the shots about the events they support is always a cause for unease – just as…
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Guardian tilts at FIFA in BBH World Cup campaign
With a week to go to the World Cup in Brazil the international game is mired in scandal – again…
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