Tag Archives: fifa

Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we ...

Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on the part of its big money sponsors – who include Adidas, Coca-Cola, McDonald’s, Visa and Sony – that they can ...

Sponsors trying to call the shots about the events they support is always a cause for unease – just as it is when advertisers try to influence editorial content. But football’s world government body FIFA is enough to make anyone ...

With a week to go to the World Cup in Brazil the international game is mired in scandal – again – thanks to the machinations of world governing body FIFA and the Qataris who appear to have bent the rules ...

There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. ...

Well, what a week of wasted moral outrage that was, even if it did produce one of The Sun’s finest headlines for a very long time. Make no mistake. “Splatter Blatter” will have sold extra copies of the red-top, but ...

World rugby’s governing body the International Rugby board rules with an iron hand, far more so than football bodies FIFA and UEFA, but the success of the Rugby World Cup (in TV viewing terms if not necessarily the quality of ...

David Bernstein is no stranger to controversy. He was non-executive chairman of French Connection during its “f.c.u.k” ad campaign in 1997, created by the mercurial Trevor Beattie at TBWA and banned from time to time by the Advertising Standards Authority. ...

That’s ‘whack’ in the sense of a Mafia hit, it’s going to be very hard for FIFA president Sepp Blatter to recover from the assault launched on him yesterday by Coca-Cola and Adidas, two of FIFA’s and world football’s biggest ...