fifa
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Dark Horses produces AI FIFA candidate we can all vote for
Is there any hope for FIFA, possibly the world’s most corrupt sports organization whose bigwigs snog women players (got into…
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Olympics sponsors face $100m ad quandary
Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the…
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Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine…
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Fifa (who else?) scores Covid-19 own goal
World football body Fifa has rounded up a gaggle of footballers – present and past, female and male, some of…
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Adidas and FIFA set a new puzzle for gamers
Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new…
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Did the big money Fifa sponsors nix Sepp Blatter?
Fifa boss Sepp Blatter (left) is resigning, even as we write this, which surely testifies to the belated realisation on…
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Qatar corruption row forces Adidas, Sony and Visa to question top line World Cup sonsorship
Sponsors trying to call the shots about the events they support is always a cause for unease – just as…
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Guardian tilts at FIFA in BBH World Cup campaign
With a week to go to the World Cup in Brazil the international game is mired in scandal – again…
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