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Guardian tilts at FIFA in BBH World Cup campaign

With a week to go to the World Cup in Brazil the international game is mired in scandal – again – thanks to the machinations of world governing body FIFA and the Qataris who appear to have bent the rules (traditionally elastic anyway) more than somewhat to land the tournament in 2022.

The Guardian newspaper has built an enviable reputation as the goody two-shoes of world media so agency BBH has been quick out of the blocks with this ad.
guardian

‘Nuff said, really.

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One comment

  1. Nice tactical ad. It’ll be great to see the off-the-pitch winners and losers at this World Cup. A small plug for our Flock view of the likely excuses the losers will make here: http://www.flock-associates.com/fifa-world-cup-marketing-integration/

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