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Advertisers
Ocean Outdoor: Selling the sizzle and the sausage with premium OOH
By Steve Bernard. Opportunity knocks for FMCG brands looking to the brand building power of premium Out of Home (OOH)…
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Agencies
Andrew Robertson moves to chairman at BBDO Worldwide
After nearly 30 years at BBDO and 23 years in the US, former AMV BBDO CEO Andrew Robertson has become…
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Advertisers
Martha Stewart interns for Fiverr in new transatlantic campaign
She spent five months in prison for obstruction of justice and most recently caused a stir when she posed in…
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Advertisers
Orange wins another medal – this time for the Paralympics
Orange has done pretty well out of this Olympic summer so far, not least with agency Marcel landing a shedload…
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Advertisers
Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
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Advertisers
Mother takes M&S back to school with durability message
Outside of the flagship Christmas campaign, working for a retailer like M&S can be quite a grind for an agency.…
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Advertisers
Primark and VCCP launch first US brand campaign
With an ambition to open 60 stores in the US, Primark is asking American consumers to “fall in love” with…
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Analysis
Paris 2024: has there ever been a better example of putting a $ value on a feeling?
So much of branding is tied up in the intangible, irrational emotions that drive preference and purchase. At Landor we…
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Advertisers
Rightmove and Neverland launch sponsorship of ITV’s ‘The Voice’
As autumn approaches, TV reality shows will be back in force. Strictly is already announcing its line-up of contestants, and…
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