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Advertisers
Trouble Maker buys branded entertainment studio The Outfit
Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide…
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Advertisers
Uncommon bags Ocado to fill B&Q retail gap
Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett,…
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Advertisers
George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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Advertisers
RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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Advertisers
MAA ad holding company, media agency, US agency and advertiser of the year
Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis…
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Advertisers
MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you…
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News
Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer…
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News
Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video…
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News
The MAA Agency of the Year 2024: Mother/The Or
Mother London’s consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an…
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