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MAA Ad of the Week: Aviva from adam&eveDDB

Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you grateful for the mostly free NHS) and adam&eveDDB gives the task its best shot in this charming film for Aviva.

Well cast (stardom beckons for the lady playing the daughter in a family restaurant), well shot with a clever visual device.

What more do you need?

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