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Retailer Reformation charms with ‘official boyfriend’ for Valentine’s Day
This is a cute idea for Valentine’s Day from sustainable clothing brand Reformation. Comedy actor Pete Davidson oozes charm as…
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Currys sees the funny side of trade-ins and recycling
Currys and agency AMV BBDO have livened up the airwaves with a pretty traditional but snappy campaign of 30-second comic…
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Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ…
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KFC and Mother ‘double down’ on new Zinger fillets
The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel…
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MullenLowe’s group CCO Nicky Bullard leaves ahead of IPG-Omnicom merger
Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, group CCO at IPG’s MullenLowe, is leaving. She…
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News
Leagas Delaney hires BBH duo as creative partners
Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first creative partners, reporting to founder Tim Delaney…
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Ad Tech
Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among…
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