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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Women as heroes and victims: Ancestry and Women’s Aid for IWD
Weber Shandwick has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering…
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MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Standalone Havas inches ahead as Pfizer loss hits US
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue…
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GWR’s Famous Five set off for the sun – maybe
Easter is on the horizon and many people in the UK turn their minds to an escape to the West…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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News
Women get mad for IWD 2025
International Women’s Day has become a bit of a “hun” fest of late. It’s all women congratulating themselves – and…
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Long-serving T&Pm boss Sarah Golding steps down
Sarah Golding, global partner and former London CEO at WPP’s T&Pm is leaving the agency after 23 years. T&Pm, in…
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