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Advertisers
José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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McCann ventures ‘down there’ for Saforelle
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier – “down…
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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Advertisers
MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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Moretti ups the stakes in Italian beer wars
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now…
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News
Spotify’s impressive gallery of fan tributes celebrates listeners
The pictures speak for themselves on this one. We’ve had plenty of clever, AI-driven campaigns from Spotify but the simplicity…
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Advertisers
Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…
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News
Iris turns the horror of the captcha into playful OOH for World ID
World ID is a new way to prove you’re human online, so what a good idea to make fun of…
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Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%.…
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