Tag Archives: featured

Wunderman Thompson UK wins task to update Hastings Direct insurance

WPP’s Wunderman Thompson has won Hastings Direct, a biggish UK insurance company, following a competitive pitch. Hastings is on Britain’s south coast and named after the seaside town, famously near to the Battle of Hastings (William the Conqueror and all ...

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Post-lockdown creativity: Callen debuts for Maserati

Here’s a new campaign for Maserati’s top of the range Trofeo “collection,” another of those expensive and rapid SUVs that you really don’t need but might like to have (if you have £130,000 hanging around or can pay the monthly ...

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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition

Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks ...

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What to do about embattled agency account managers?

Much debate (in some quarters anyway) about agency account managers – are they an endangered species in whatever adland is emerging from the crisis? Does anyone (apart from them of course) care? Suits, as they used to be known, have ...

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AKQA shows its creative class with ‘One Love’ for Oakley

Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold to WPP long ago, he and it are still there. But it’s been linked to so far un-merged WPP agencies ...

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Burger King: facemasks yes, nocturnal mayhem maybe not

You expect something off the wall from Burger King but this one from David Sao Paulo sets new…what? Essentially plugging Burger King deliveries by showing what a hell hole BK outlets can be after a long, hot night. No wonder ...

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Post-lockdown creativity: Deutsche Telekom and Saatchi go in to bat for Generation Z

Here’s another big campaign that’s been released from the Covid-19 box, #WhatWeDoNext from Deutsche Telekom by Saatchi & Saatchi, celebrating the “digital optimism” of yoof with with songstress Billie Eilish and other Generation Zers. Shot before the lockdown. Essentially it’s ...

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