Tag Archives: featured

Publicis Groupe builds PLUS+ and wins £460m PepsiCo Media in China

Pepsico China appointed Publicis Groupe to handle media planning and buying across its biggest food and drink brands on the mainland: Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay’s, Quaker, Doritos and Cheetos. WPP’s Mindshare was the incumbent. Publicis Groupe again used ...

Read More »

KFC goes back to basics in Mother’s ‘first bite’ campaign

KFC dramatises the anticipation of that first bite of crispy chicken in Mother London’s latest effort, which goes back to brand basics in a campaign that is hoping to bring in new customers as well as appeal to existing ones. ...

Read More »

David Patton: why Web3 will mean more for marketers than the metaverse

Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Many people assume they are the same thing – they’re not, ...

Read More »

Making ‘worthy’ funny: Mother for Lumo and Rosa Paris for Greenweez

Lumo, the all-electric London to Edinburgh train operator, has appointed Mother London after a competitive pitch, and together they have created a new campaign that introduces the concept of ‘flight shame’ as a way to get people to ditch planes ...

Read More »

Paws appoints Matt Edwards’ BigSmall without a pitch

BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and Ben Cleaver (Blue Marlin NY) has won the pan-European Paws pet care account without a pitch. A new TV, radio ...

Read More »

Beats by Dre enters a hybrid metaverse

Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones. ...

Read More »