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Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in…
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MAA Ad of the Week: a pre-Super Bowl tie between Squarespace and Microsoft
Haven’t seen all the ads released early (the game’s on Sunday) but two stand out: Martin Scorsese’s ad debut for…
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Jon Evans of System1: how to win the Super Bowl every day
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As…
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Heineken celebrates hardcore fans not football hooligans
The knockout stages of the Champions League start next week, and sponsor Heineken is here to celebrate Europe’s hardcore fans.…
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Scorsese’s Super Bowl ad has landed, along with frustrated aliens
Martin Scorsese’s debut as an ad director is – fittingly for a man whose films have won 20 Oscars –…
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Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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WPP backs new Mattes Schrader digital agency
WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and…
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We’re the (new) leader of the pack says Sadoun as Publicis confirms 2023 numbers
Publicis has confirmed its place as leader of the ad holding company pack (unless we get something wholly unexpected from…
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Sky TV homages Fallon’s Sony epic for Tennis channel launch
To launch its new Sky Tennis channel, the broadcaster has done its own take on Fallon’s legendary 2005 “Balls” ad…
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