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Ad Tech
IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and…
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Ad Tech
Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
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Ad Tech
Fake ads storm threatens media buying model
Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or…
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Ad Tech
Oscar Wall of Ooyala: how telcos can challenge Google and Facebook for targeted advertising
By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods…
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Advertisers
Watch out Facebook Snapchat is coming says Sorrell
Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival…
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Media
It never rains but it pours as (possibly) fake news threatens Trump presidency
Was 2016 the maddest media year so far? It might have been with so-called “fake news” dominating the agenda. But…
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Ad Tech
Facebook owns up to yet another data cock-up
There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and…
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Ad Tech
Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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Advertisers
Facebook’s Andrew Bosworth: why we’ve decided to block the ad blockers
As more and more content has shifted to the internet, online experiences have improved dramatically, becoming more immersive and intuitive.…
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