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Advertisers
Young audience drops TV, live events on the up says Deloitte
New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air…
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Advertisers
Virgin Trains spat with the Mail shows the hypocrisy of modern attitudes to media
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response…
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Ad Tech
Google and Facebook eye Christmas ads bonanza
So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be…
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Ad Tech
Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed…
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Advertisers
Snapchat leads social media ad growth, Facebook lags
We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its…
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Advertisers
Dove’s Facebook howler is a real beauty
Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a…
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Advertisers
Facebook pledges to clean up network – again
Here’s Facebook’s Mark Zuckerberg outlining nine things the social network is going to do to prevent nasties invading its space:…
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Ad Tech
Facebook gets another splattering over anti-Jewish content
Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities…
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Advertisers
Welcome to the era of six-second video ads
YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds?…
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