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Advertisers
Essence’s Baughan joins agency brain drain to Facebook
Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies…
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Advertisers
Radiocentre’s Siobhan Kenny: why fake news farrago matters to advertisers as much as politicians
If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be…
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Advertisers
Amazon’s ad business in hot pursuit of Facebook and Google
Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its…
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Ad Tech
Zuckerberg may face challenge as Facebook goes ex-growth
Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not…
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Ad Tech
The agency ‘Math Men’ are after your data too – as direct marketing takes over the ad world
New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting.…
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Advertisers
Facebook plumbs new depths as it tries to raise its PR game
Facebook’s revenues are going through the roof – nearly $12bn in the first quarter Of 2018 (49 per cent up…
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Advertisers
Zuckerberg begins Facebook’s case for the defence
Here are some supposed highlights from Faceboook founder Mark Zuckerberg’s first day of testimony before the US Congress following the…
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Ad Tech
Why the Cambridge Analytica scandal could be life threatening for Facebook and big tech
The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in…
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Advertisers
Time won’t be up for sexism in adland until clients as well as agencies deal more honestly
Yesterday we had timeTo, a somewhat belated effort to tackle sexism and its consequences in UK agencies from, among others,…
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