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Advertisers
WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter…
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Advertisers
Will W+K’s La Vita E Bella woo the Chinese for Fiat?
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if…
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Advertisers
Facebook’s new Home TV campaign is a blooper
I really don’t get this ad for Facebook Home; from Wieden+Kennedy presumably. A guy gets on a plane, accesses FB…
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Advertisers
From now on ads should be no longer than five seconds says former enfant terrible Trevor Beattie
Trevor Beattie, the founder of Beattie McGuinness Bungay, did a turn at the Advertising Week Europe conference today at which…
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Finance
Julie Langley: why the Facebook deal to buy adserving company Atlas is important
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness,…
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Analysis
George Parker: Why Suicide Girls is what social networking sites should be all about – nudes and all
George Parker describes a social networking site he approves of – the rather memorable SuicideGirls. Seven years ago, when Facebook…
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Advertisers
Why hackers are winning the battle against brands
Two of the unintended consequences of the digital age are the fact that social media companies know everything about you…
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