Euros
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System1 names top-scoring UK Euros ads (at half-time)
The Euros are only half way through but System1 is quick off the mark, as ever, with its tally of…
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Hey Jude rescues a million marketing initiatives (and the UK pub trade)
Anyone who thinks football is just a game these days has been asleep. It’s the recurring centrepiece of a million…
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Nike’s star footballer formula is looking weary
A big soccer tournament wouldn’t be, er, a big soccer tournament without an epic from Nike and here it is…
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Budweiser finds the right Euros formula with hero Hurst
Football makes cynics of most of us with its endless wrangles, unspeakable owners and relentless pursuit of money over glory…
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Euros ads are a game of their own – Specsavers, Heinz and, um, Hellmann’s
Let’s hope we’re all as transfixed by the Euros as some advertisers. Specsavers is joining in with an Out of…
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Ultra Brand Studio’s Matt Bennett picks his (Euro-themed) Desert Island Ads
When is a football fan happiest? In a commercial. Laughing, smiling, draped in flags, face paint. All Enjoying the beautiful…
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Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros
As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the…
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Wright scores for ITV’s Euro coverage
Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid…
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