It’s hard to argue with the appointment of Carolyn McCall who’s succeeding Adam Crozier as CEO of ITV. For the past seven years McCall (below) has been running easyJet – where she’s done pretty well although easyJet is now suffering ...
Read More »Easyjet offers up an improbable birthday romance
EasyJet is celebrating its 20th anniversary – my, how the world has changed – with a rather appealing love story/rites of passage tale from VCCP. Can you really effect all these momentous changes on a budget flight? I generally find ...
Read More »Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand personality. This one has a visual of a pretty, smiling female staff member in Ryanair uniform, standing in front of ...
Read More »Moneysupermarket’s Kenny Jacobs joins Ryanair – will we now see a proper ad campaign?
Moneysupermarket.com marketing boss Kenny Jacobs (left), a former Tesco exec, only left the price comparison site last week after just a year in the post but but it seems it was his choice as he’s just been named as Ryanair’s ...
Read More »Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest news. The Blarney Stone is supposed to endow the kisser with the ‘gift of the gab’, something Mr. O’Leary has ...
Read More »Why easyJet’s McCall can teach Ryanair’s O’Leary a thing or two about branding – and running an airline
It now appears there is a God of the good guys – up there at 35,000 feet. Having worked on several airline projects over the years I’ve been amazed at the continued upward trajectory of Ryanair year after year. Having ...
Read More »Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics
It’s safe to say that when Easyjet moved its whopper account to agency VCCP the world (this bit of it anyway) was a tad underwhelmed with its initial efforts. Now it’s produced another campaign, and this is slightly underwhelming too. ...
Read More »HMV goes bust, Sue Douglas tries to buy the People, what’s Easyjet playing at?
**Long-suffering music business HMV has finally toppled into administration as suppliers have refused more credit. It’s all about downloads of course, there aren’t enough old farts (like me) hunting around for CDs. The move follows hard on the heels of ...
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