Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and before that a senior executive at FCB and Publicis. In the second of a series of articles he looks at ...
Read More »Giles Keeble: can radio produce Modern Classic ads? Yes and here are some of them..
Radio is an interesting medium: it is more intimate than TV; it has been described as a friend; it can uplift and energise (according to a recent survey); it can inform; it can involve; it’s background. It is the second ...
Read More »Giles Keeble: why Dove’s Campaign For Real Beauty campaign qualifies as a Modern Classic
It seems there have always been difficult categories for creative advertising: over the years that would have included detergents, oral care, personal care – including hair products, and yellow fats (there are others) – the brands that creative departments would ...
Read More »BETC’s Neil Dawson picks his Desert Island Ads
Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...
Read More »Dove takes ‘real beauty’ to China in controversial unborn girls campaign from Ogilvy Shanghai
A few years ago WPP-owned Ogilvy sprung a big surprise by hiring M&C Saatchi creative director Graham Fink, a veteran of the London agency scene (although he manages not to look like one), and transplanting him to China. Have they ...
Read More »Triumphant WPP wins Holding Company of the Year gong at Cannes by a knockout – thanks to Ogilvy
It’s trebles all around at WPP HQ in Farm Street, Mayfair, this morning (and, no doubt, at Ogilvy offices across the world) as the world’s biggest marcoms group celebrates a stonking victory in the Cannes Lions Holding Company of the ...
Read More »Why Southern Comfort from Wieden+Kennedy New York is our first Modern Classic
This is ostensibly the first of a series on Modern Classics. The first challenge is to decide what constitutes Modern. Should it be from the late 90s when D&AD first introduced digital awards, and Cannes introduced the Titanium Award? Should ...
Read More »Dove and Ogilvy Brazil delve deep with ‘Real Beauty sketches’ self-image film
It’s a tough job being a gal these days so Unilver’s Dove and Ogilvy Brazil have produced an online film ‘Real Beauty Sketches’ that compares how women see themselves and how others see them – through the agency of FBI-trained ...
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