Tag Archives: dove

Giles Keeble: why Dove’s Campaign For Real Beauty campaign qualifies as a Modern Classic

It seems there have always been difficult categories for creative advertising: over the years that would have included detergents, oral care, personal care – including hair products, and yellow fats (there are others) – the brands that creative departments would ...

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BETC’s Neil Dawson picks his Desert Island Ads

Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...

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W+K keeps it ‘pure, clean and simple’ in first campaign for Ivory

Here are some of the first offerings from Wieden+Kennedy Portland for Procter & Gamble’s iconic Ivory Soap and the relaunch campaign does what it says on the tin – keeps it ‘pure, clean and simple.’ It’s certainly not the engaging ...

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