Tag Archives: dove

Here’s the strategy for Wieden’s new campaign for Ivory Soap

Well this is the strategy (99.44 pure soap) although the actual TV campaign for Procter & Gamble’s iconic Ivory Soap from Wieden+Kennedy Portland will clearly be different (it features a family apparently). ‘When dirt changes its formula so will we’ ...

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P&G turns to Old Spice guys Wieden+Kennedy to revive iconic soap brand Ivory

And Ivory certainly is iconic if you’re from Procter & Gamble: it’s one of the company’s most venerable products, dating from 1879, and the reason why P&G’s huge HQ in Cincinnati is sometimes called ‘Ivory Towers.’ For all that, Ivory ...

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Unilever invents its own ad agency for Mad Men commercials

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for ...

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Unilever sets the pace in digital media with new Lynx campaign by BBH on iAds

Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According ...

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