Dove’s ‘Real Beauty’ campaign goes into added time

More selfies, this time from Unilever’s Dove in another variation on its ‘Real Beauty’ campaign, this time from Ogilvy in the US.

No-one would deny that this campaign has been a monster hit, with awards all over the place and, presumably, extra sales of Dove.

But isn’t it showing a few signs of strain?

It’s fair enough to say to women that they should be happy to look like themselves, not models.

But if you labour the point – as, arguably, here – then you’re still making the wrong sort of issue out of it.