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Nokia rides ‘selfies’ wave with ‘Pass It On’ campaign

It’s the year of, among other things, ‘selfies’ and Nokia (the phone business is now owned by Microsoft) is rowing in on the trend with this campaign, ‘Pass It On,’ for the Nokia 1020 trying to enlist users in 30 cities around the world to take pictures of what they see as its special aspects. They then appear here.

Kick-off point seems to be Helsinki (rather than Seattle).

Well it’s OK although the auteur is slightly irritating. Maybe it’s all those Scandiwegians we’ve been watching on BBC Saturday night cop/politico shows recently. Every other one seems to be a serial killer.

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1020 phone city pictures nokia pass it on selfies viral campaign

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