Diet Coke is about to celebrate its 40th anniversary (blimey) and it’s signed up Kate Moss for a rumoured £5m as its “creative director.” Moss says she is “thrilled to join the Diet Coke family” and “I love the past ...
Read More »Anomaly delivers again, this time for Diet Coke
It’s business as usual it seems for Coca-Cola these days (which not everybody’s happy with) but it’s nice to see an old-style Coke ad – ‘Love what you love’ this time for Diet Coke by Anomaly US. Anomaly, now part ...
Read More »Diet Coke targets all generations in new multi-media Wieden+Kennedy campaign
Diet Coke is launching a big new UK campaign – ‘You Do You’ from Wieden+Kennedy. ‘You Do You’ is a touch enigmatic but we get the drift, it seems like an effort to unite the generations (put these people in ...
Read More »Diet Coke showed how (not) to use the great Chuck Berry
Was trying to find an ad with the late great Chuck Berry (one of the inventors of rock’n roll) in it. This is all I could come up with – for Diet Coke. ‘Strewth, what a waste. The agency should ...
Read More »Anomaly wins Ad Age Agency of the Year and Diet Coke
I see that Anomaly has been voted Ad Age’s Agency the Year in an ‘A List’ that includes some newbies (for us anyway) as well as better known names including McCann, Wieden+Kennedy, R/GA and BBDO. Anomaly, co-founded in 2004 by ...
Read More »Droga5’s Diet Coke feline fantasy with Taylor Swift
What could be better than Taylor Swift covered in cats? Well quite a lot of things actually, but Droga5 manages to hit ‘Aah factor’ for Diet Coke – and plug the youthful songstress’ new album 1989, all in 30 seconds. ...
Read More »Droga5’s latest for Diet Coke lacks fizz
Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...
Read More »Which lucky UK agency will land Coca-Cola Life?
Coca-Cola is launching Coca-Cola Life in the UK today. Coke Life sits between Coke Zero and Diet Coke in the lower calorie stakes. Coca-Cola has taken a monumental PR pounding in recent years for making the world fatter and you ...
Read More »Another blow for Havas empire as Matthew Charlton and Neil Dawson quit BETC London
They do say that the New Year is a popular time for divorces/quitting jobs – maybe too much time to think about it all – and it certainly seems to be the case in adland at the moment. Already this ...
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