Kate Moss hits the road road for Diet Coke’s 40th

Diet Coke is about to celebrate its 40th anniversary (blimey) and it’s signed up Kate Moss for a rumoured £5m as its “creative director.” Moss says she is “thrilled to join the Diet Coke family” and “I love the past collaborations they’ve done with such incredible names in fashion.”

Coca-Cola Europe integrated experience director Michael Willeke (yes, really) says Coke is “honoured to appoint Kate Moss as our new creative director, continuing Diet Coke’s rich history of collaborating with some of the biggest names in fashion and culture.” Not quite sure who these are but never mind.

If you google Kate Moss and coke you get lots of stuff on this deal and other antics besides, which Coke (with a capital ‘C’) presumably did first..

One Comment

  1. This Coke she sips though a straw. She used to do the other Coke through a rolled up $100 bill. Ah… The good old days. Still, five million quid buys a lot of Coke. Your choice!!!

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