Tag Archives: dentsu aegis

Dentsu’s Merkle expands in Europe with planned Oxyma buy

Dentsu Aegis Network’s biggest deal in recent years was buying US-based data wizard Merkle and now it’s expanding further into Europe with an agreement to buy Oxyma Group, a performance marketing agency in the Netherlands and Dubai. Oxyma employs about ...

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Mother founder Calcraft takes hot seat at Dentsu Aegis UK

Country managers are popping up all over the holding company landscape and they seem to be a different breed, for good or ill. Dentsu Aegis has sprung what’s probably the biggest surprise so far by choosing Mother founder Stef Calcraft ...

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Now Publicis Groupe shuffles its UK media chiefs

Those media agency revolving doors keep whizzing round and now Amanda Morrissey, head of Publicis Media in the UK, is off to be replaced by Sue Frogley, president of global solutions at Publicis Groupe, no less. Morrissey isn ‘t going ...

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Dentsu Aegis wins over WPP in global AB InBev media review

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

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Nick Brien returns to media to pep up Dentsu Aegis in US

One of adland’s big beasts Nick Brien, a one-time CEO of Interpublic’s McCann, is rejoining the media mainstream, teaming up with old colleague Jerry Buhlmann, now CEO of Dentsu Aegis Network, as DAN CEO in the US and Americas. Brien ...

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Dentsu Aegis retains $2.3bn Diageo global media

Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of spirits giant Diageo’s $2.3bn global media account including the $800m or so it spends in the US. WPP’s Mindshare will ...

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Dentsu Aegis snaps up $1.5bn CRM leader Merkle

Dentsu is giving WPP a run for its money in the acquisition stakes and now it’s agreed to buy a majority stake in Baltimore-based CRM agency Merkle. Merkle designs loyalty programmes for marketers and manages customer databases among other marketing ...

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Dentsu Aegis’ &Proud LBGT network would have surprised those gorillas

Once upon a time there was something called The Media Department, not any old media department but a division of a quoted advertising cum marcoms company called Kimpher. This grew out of the original Kingsley Manton and Palmer. In the ...

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Carat wins lion’s share of Mondelez global media

Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping roles with Publicis’ Starcom on the Mondelez business worth about $2bn a year. Carat will now handle Mondelez in North ...

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