dentsu aegis
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Advertisers
WPP faces crucial shoot-out with Aegis for £106m L’Oreal
L’Oreal is reckoned to be the UK’s fifth-biggest advertiser and now it’s reported to have cut the shortlist for its…
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Advertisers
Dentsu’s Merkle expands in Europe with planned Oxyma buy
Dentsu Aegis Network’s biggest deal in recent years was buying US-based data wizard Merkle and now it’s expanding further into…
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Advertisers
Mother founder Calcraft takes hot seat at Dentsu Aegis UK
Country managers are popping up all over the holding company landscape and they seem to be a different breed, for…
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Advertisers
Now Publicis Groupe shuffles its UK media chiefs
Those media agency revolving doors keep whizzing round and now Amanda Morrissey, head of Publicis Media in the UK, is…
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Ad Tech
Dentsu Aegis wins over WPP in global AB InBev media review
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has…
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Advertisers
Nick Brien returns to media to pep up Dentsu Aegis in US
One of adland’s big beasts Nick Brien, a one-time CEO of Interpublic’s McCann, is rejoining the media mainstream, teaming up…
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Advertisers
Dentsu Aegis retains $2.3bn Diageo global media
Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of…
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Advertisers
Dentsu Aegis snaps up $1.5bn CRM leader Merkle
Dentsu is giving WPP a run for its money in the acquisition stakes and now it’s agreed to buy a…
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Agencies
Dentsu Aegis’ &Proud LBGT network would have surprised those gorillas
Once upon a time there was something called The Media Department, not any old media department but a division of…
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