dentsu aegis
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Advertisers
Carat wins lion’s share of Mondelez global media
Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping…
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Advertisers
Brit Robert Horler takes top media job at Dentsu US
Dentsu Aegis has promoted Northern Europe boss Rob Horler (left) to CEO Dentsu Aegis Network in the US, reporting to…
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Agencies
Dentsu Aegis snaps up social media agency Tempero
Dentsu Aegis Network has bought Tempero, a UK-based social media management agency. Tempero’s business will become the European arm of…
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Advertisers
GroupM’s case against government media switch to Carat hinged on market share/lower prices contention
Does having a bigger share of the media market mean you (you being a media agency) get cheaper prices from…
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Advertisers
UK Gov, Carat and WPP’s M4C – news from the front
Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left)…
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Advertisers
UK government confirms Dentsu Aegis media win – and says it’s £100m cheaper than WPP
The UK government announced today (Monday) that it’s moving its media buying account from WPP’s M4C agency to Dentsu Aegis…
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Ad Tech
Dentsu Aegis snaps up international mobile agency Fetch Media
Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and…
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