Those media agency revolving doors keep whizzing round and now Amanda Morrissey, head of Publicis Media in the UK, is off to be replaced by Sue Frogley, president of global solutions at Publicis Groupe, no less.
Morrissey isn ‘t going very far, not yet anyway. She’s going to be president (they’re mostly presidents as opposed to CEOs at Publicis now) of global strategy at Publicis Spine, the group’s newly minted data and technology unit. Which sort of makes sense as she joined from digital agency AKQA a couple of years ago. Data is said to have played a big part in Publicis’ retention of the £210m UK Procter & Gamble account.
Frogley (left) has held a number of media jobs, the most significant of which may be commercial and financial chief of Dentsu Aegis EMEA. All big media agencies are under the cosh now, struggling to make their financial numbers.
Publicis is just the latest holding company to shuffle its media leaders; others include Dentsu Aegis losing UK and Ireland group boss Tracy De Groose and Havas long-serving Paul Frampton.
Who’ll be next? WPP hasn’t even started yet although it merged Maxus into MEC a while back to create a new, supposedly leaner agency called Wavemaker.